Customer Churn Analysis

Customer Churn Analysis

Churn – existing Customers leaving business to competitors or stop buying products & services reducing recurring revenue.   Acquiring the new customer is costly to the business.

By analyzing available customer features and activity predictive models can be built to identify a potential account closure before it occurs.  Typical data features used in the analysis include customer demographics, revenue, communication, competitors, contracts, discounts etc.

Based on this analysis and predicted churn-risk scores, business leaders can build a preventive strategy (for example product adjustments and/or prioritize marketing interventions) to keep the profitable customers from leaving.  Improves Customer lifetime value.