Customer Experience

Customer Experience

We’ve come to the point where customer experience is crucial to the health of any business. With more consumers relying on reviews and social media to communicate opinion, it’s important to know what people are thinking and feeling when they interact with your brand. But, how do you turn subjective data into objective insight? Through 4Sight’s sentiment analysis, viewpoints and tone are scientifically identified and categorized to give you critical customer experience information. From there, you’re able to personalize products and services to increase conversion rates.