Product and Service Recommendations to Up-sell, Cross-sell

Product and Service Recommendations to Up-sell, Cross-sell

Improve your customer experience and business revenue by developing understanding of customer behavior and interactions with your products. Typical business offers many products and services.  Not all customers buy all products/services offered by business.  Customers have a choice when buying based on their needs, tastes, and other factors.  How can a business sell more of their products and services to their customers?

Increase sales by predicting which new products should be marketed to existing customers based on the products they are already purchasing (cross-selling). Then offer improvements or upgrades on existing products or services a customer has already purchased (up-selling).

  • The solution can be implemented in E-commerce, retail, and other B2C/B2B businesses. Sales and Marketing campaigns of “Next Best Offer” can be designed at customer level.